Invincible: From Pitch to Collab
Pitched and coordinated a carousel with the show’s official account; it led to a second collab.
Challenge
A partnerships pitch meeting surfaced a list of titles to support, and Invincible was on it. My colleagues picked the campaigns they wanted to own and moved on. I saw an opportunity to reach a passionate fandom, so I asked to take it.
My role
I owned the creative pitch and the partner collab request. I worked with the agency that built the assets and the Prime Video team.
Tools
Instagram, Sprinklr, Frame.io
First Carousel
What I did
Wrote the creative brief for the agency: the concept, the carousel layout, a darker blood-splatter progression across slides, character-by-character details, and caption options.
Matched each character to an audiobook that fit their personality, with a second option for most.
Gave feedback on the agency’s designs, and took the work through two rounds of review with the Invincible team until it was approved.
Wrote the collab request to the Invincible team, which explained how an Instagram collab works, said we’d handle all posting details, and offered seven possible dates so the partner only had to accept the request.
Agreed on a date with the partner, then published the carousel.
Used the results to pitch a second collab and wrote its character pairings.
Second Carousel
Result
First carousel (March 2025): 16.42% engagement rate against a 4.73% benchmark, with 340K+ reach.
Second carousel (April 2025): about 60K likes, 220 comments and 30 shares, up from about 50K likes, 176 comments and 13 shares on the first.