What’s in my toolkit?
Project & Workflow Management
1
Owned the social editorial calendar for 3 to 12 posts a day across four platforms. Rebuilt it in Airtable with a versioned deliverables library, a team home page and role-based views, and trained colleagues, the agency and regional leads on it.
Stakeholder & Agency Coordination
2
Ran weekly calendar reviews and creative review cycles (typically three rounds), wrote briefs and requests for the agency, and coordinated partner collabs from pitch to approved co-post.
Budget Planning & Pacing
3
Managed a six-figure annual boosting budget (2024) by campaign bucket and platform, tracked pacing and variance against plan, and reported monthly and quarterly to leadership. Earlier handled budgets over $1M across multiple verticals at an agency.
Co-developed a proactive and reactive boosting strategy and chose which organic posts to boost. Beat boosted engagement rate goals in August and November 2024 (for example, 5% vs. 3.87%). Experienced across Meta, Snapchat, TikTok, LinkedIn, X and Reddit.
4
Paid Social Performance
Process Design & Team Enablement
Created a campaign naming convention and wrote a QA guide and tagging structure that the Canada and LATAM teams adopted with success. Mentored new marketers through 200+ hours of digital marketing workshops, plus interview prep and career coaching.
5
Quality Control & Reporting Accuracy
6
Reviewed content for accuracy and brand consistency, and quality-checked teammates’ work before launch. Caught a reporting discrepancy between two platforms, escalated it to the vendor with evidence, and standardized on the native ad platform as the source of truth for boosted content.
Airtable, Asana, Jira, Sprinklr, Looker, CARI, Meta Ads Manager (plus Snapchat, TikTok, LinkedIn, X and Reddit ads managers), Bitly, Figma, Canva, Google Sheets
7
Tools
This is the system I use to keep recurring work and ad hoc requests moving. Every task has a type, due date, priority and requestor, so planned work doesn’t get derailed by new asks. My daily, weekly and monthly routines sit at the top, so nothing recurring gets missed.
8
Personal Workflow
