Coop Careers: Teaching Recent Grads
Taught digital marketing basics and mentored recent grads through a 16-week program.
A picture of us captains and our cohort (C189!!) we taught in Spring 2022
My co-captains and I
What I Did
Taught 2-3 classes weekly that covered basic excel, google analytics, and digital marketing work.
Reviewed the work and mentored 4 students assigned to me.
Supervised a smaller unit of our cohort while they completed their final project. The goal was to create and setup a paid social strategy for a small clothing business in New York City.
Results
The final project was a success: the small clothing brand saw more traffic to its website, and our cohort taught the owners to manage their Meta ads account at a basic level.
Cohort members went on to land their first jobs within 6 to 12 months of finishing.
Challenge
COOP Careers is an organization that helps first-generation and low-income college graduates with professional development. I was a student in this program and found my first job through the COOP alumni network. I decided to give back and become a captain and teach those students what I’d learned.
My role
I taught 2 - 3 night classes a week over 16 weeks with 2 other co-captains. We assisted our cohort with training, mentorship, and hands-on projects like resume building, excel, and google analytics, and Meta ads manager.
Tools
Meta Ads Manager, Google Analytics, Excel